Gini Nelson’s Engaging Conflicts

Occasionally, I’m asked and I’ll answer something that seems worth sharing (for what it’s worth — 5 cents?). Here’s a quick answer to “how to get your blog out there”:

To get the blog known, you must write blog posts; write regularly; and write “well” (giving value to the readers, in an authentic voice, written straight and simply). Next, you identify who you want to network with, in terms of who already has blogs that are related to yours; you add them to your blogroll to acknowledge their value to you; you consider commenting to their posts at their blogs; and you establish to them that your blog gives value through its posts and ask them to link to your blog (after your value is established to them). Third, there are some technical “tips”, such as putting the name of your blog in the post title (like I do); having your post titles be interesting in and of themselves to draw readers; and having your posts link to earlier, related posts in your blog. All these, step by step, grow your readership and credibility– and it won’t be fast, so be prepared to go the distance.

There is much more beyond this, but this is what you do to start, and you do this for at least 6 months in order to get used to this form of communication before you go the next round of activities. So… start blogging! Get the hang of it! See what amount of timing, what kinds of articles, what kind of voice works for you (by which I mean you will be able to continue it naturally on a committed basis).

If you have questions I might help with, please email me, and I’ll see what I can do.