“The Corporate Weblog Manifesto” — EngagingConflicts.com
To business owners — including mediators, attorneys and other conflict specialists– who already blog, this article is dated (2004). For those who are newer to the concept of using blogs and other online tools as part of professional, business and personal development, it’s useful.
As his (2004) bio states (he is now Managing Director at FastCompany.TV):
Robert Scoble is one of bloggingʼs best-known personalities. He is Microsoftʼs technical evangelist for the US .NET Platform Strategy. Before joining Microsoft, Scoble held a variety of jobs ranging from planning conferences at Fawcette Technical Publications, to being director of marketing for weblog software producer UserLand Software, to being sales support manager at NEC Mobile Solutions. He has a 10-year-old son and enjoys technology of all kinds, from playing with his Tivo and Xbox Live system to tinkering around with digital cameras.
Here’s his article The Corporate Weblog Manifesto from ChangeThis. As he says in his introduction:
Thinking of doing a weblog about your product or your company? Here are my ideas of things to consider before you start.
His points include:
- Tell the truth. The whole truth. Nothing but the truth.
- Post fast on good news or bad.
- Use a human voice.
- Make sure you support the latest software/web/human standards.
- Have a thick skin.
- Underpromise and over deliver.
- If your life is in turmoil and/or you’re unhappy, don’t write.
You can find the article at ChangeThis or download it by clicking here:The Corporate Weblog Manifesto.
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