“Sticky” Stories and “Save the Darfur Puppy”– EngagingConflicts
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Made To Stick:Why Some Ideas Survive and Others Die… by Chip and Dan Heath (who are brothers) identifies six principles at work to create ideas that stick, ala Malcolm Gladwell’s The Tipping Point. I read it last week, and reviewed my notes yesterday, intending to begin my posts about the book. I found myself again amazed at how valuable and useful the book is… there was so much in even just my notes, that I could not get to the posting until today.
Here’s from the book’s website:
Mark Twain once observed, “ A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas—businessmen, educators, politicians, journalists, and others—struggle to make their ideas “stick.”
We need to understand and apply the principles if we do, indeed, want the public “beating down the doors” of mediators and other conflict specialists. Read more »
My apologies for not posting recently. I’ve been working on a new project related to a third party’s social community website that has not gone public yet. As soon as it is public, I’ll share my involvement with the project and ask your suggestions and help for its success. One of my goals, as some of you know, is to popularize conflict management, by which I mean facilitating the novice public to think more about and handle better the daily conflicts that, well, we have to engage in daily life. Again, I thank Bernie Mayer for stating the question and issue so clearly in his 2004 book Beyond Neutrality: Confronting the Crisis in Conflict Resolution. As he asks there, why aren’t the public beating down the doors of mediators (hmmm, is public singular or plural?), and how can we present the benefits of better conflict management to the public, so that they will?
